Perhaps the most daunting part of starting a blog is answering the question, “what do I have to say that people will find valuable?” Some of the best business-oriented blogs focus on sharing your business acumen in your given field, and topics are distilled into bite-size chunks.
Here are some tips to get you started:
1. Determine what it is in your field you really do best, and focus on that. Focus your blog on what you do best, and your passion and expertise will shine.
2. Make a list of tips – don’t write an essay. Blog readers tend to gravitate toward pieces that are short, snappy, and have helpful information. (And if you’re reading this right now, you’ve proven this is true!)
3. Comment on current events in your industry. Start a conversation with readers about recent news or a thought-provoking article related to your industry. Ask your readers what they think, and facilitate the discussion.
4. Share brief personal stories that apply to your line of work. Telling a story about something that happened to you – as opposed to a hypothetical situation – lets your readers get to know you personally and shares your unique perspective.